2nd Street Beauty Closes Flagship Belmont Shore Store

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2nd Street Beauty Closes Flagship Belmont Shore Store


After more than a quarter century, 2nd Street Beauty is closing its flagship store at 4910 East Second Street in Belmont Shore.

“Belmont Shore isn’t what it used to be, and we just aren’t doing the business we used to,” noted owner Rick Freeman who runs the store with his wife, Arlene.

Three other 2nd Street Beauty stores will remain open, including the Seal Beach store in the Old Ranch Town center. Meanwhile, everyhting at the Belmont Shore shop will be 25% off through its closing sometime in April.

Click here to read the full story in the Grunion Gazette,

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