Borsh Eastern European Deli Opens in Los Alamitos

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Soft Opening of Borsh Deli attended by the Mayor of Los Alamitos, City of Los Alamitos, The Youth Center, Los Alamitos Police Department, Rotary and Lion’s members.

Borsh Deli, a new family-owned deli in Los Alamitos, has opened for business, selling an array of Eastern European delicacies.

The deli, located at 10897 Los Alamitos Boulevard, offers traditional Russian and Ukrainian dishes like borscht, pierogis, and stuffed cabbage rolls as well as authentic Eastern European meats, cheeses, snacks, and beverages imported from Armenia, Ukraine, Lithuania, Georgia, Germany, Poland and Belarus.

Borsh is the latest venture from George and Karen Hajian He was born in Syria and emigrated to the United States in 1970.  His wife, Karen emigrated with her physician parents from the Soviet Union, in 1973, but she never forgot the delicious meals cooked by her grandmother and their housekeeper who inspired her to learn how to cook. After a long, successful career in nursing, Karen envisioned getting back in the kitchen to recreate the dishes she remembers from her childhood, and together they decided to open their own deli chock full of the salads, soups, sweets, cheeses, meats, and soft drinks they grew up on.

One of the first customers of the Deli, Arnie Fine, is picking a delicatessen from Borsh Deli.

Their vision came to life Wednesday when Borsh Deli opened its doors.

An ever-rotating selection of quality foreign candies, cookies, wafers and dilled vegetables can always be found on the rack of the deli.

Karen and George’s son, Ara Hajian, not only works the register and stocks the shelves, but using the Business and Marketing degree he earned at Babson College, Ara is shaping future import orders based on customer feedback.

“I want people to tell me what they like, what they don’t, what they want, because it will help me order exactly what everybody needs,” George Hajian said. “But no matter what, everything will be high quality. I’m very picky about ingredients.”

Borsh Deli is open Tuesday – Friday from 11 a.m. until 7 p.m. and Sunday from 11 a.m. until 3 p.m. Job openings are available for Deli workers. For more information about Borsh Deli, call 562-446-0704 or email DeliBorsh@gmail.com

Author: Los Al TV

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